Opportunity: As a pre-seed venture capital firm and startup coaching program, Beta Boom entered a busy space but had a true differentiating point of focusing solely on underserved and underrepresented founders. With the co-founders committing themselves to this work well before 2020’s renewed social justice movement, our opportunity was to truly elevate the inherent biases and broken systems that have been upheld within the VC space for far too long.
Strategy: Leverage hard news, including the launch of new grant programs, as well as proactive storylines to introduce Beta Boom and its two co-founders to current news cycles in order to help them get in front of potential investors and corporate partners. To do so, we pursued local and national media, written thought leadership pieces, as well as broadcast segments.
Results: Through an initial 5 month engagement, we secured 43 placements and 283M organic impressions. Beta Boom was covered across top national and regional outlets, as well as female-focused publications. The stories hit a range of verticals and created a foundational level of brand awareness for Beta Boom as a company as well as Kimmy’s personal voice and perspective as a woman of color.
Check out some of the highlights!
Forbes | Nurturing Pre-Seed Stage Tech Entrepreneurs From Overlooked Communities
Yahoo Finance | ‘Writing the check is not enough’: How Beta Boom is helping women – and minority – led startups grow their businesses
Venture Capital Journal | Women of Influence: VC making strides from diversity within
The Salt Lake Tribune | A new program looks to fund, support Utah’s Black female business owners
February 4, 2023