You may be sick of hearing terms like, “Generative AI” and “ChatGPT,” or still early in your user journey trying to figure out how the heck to use those tools! As PR professionals, we can attest that it can be quite intimidating when new tools or trends take storm – wondering whether they’ll just be a fad or if it’s time to jump on the bandwagon!
Like many, we were skeptical of AI tools at first, but we can confidently say that they set a good foundation for some of our everyday tasks. For example, we’ve used MuckRack’s PressPal.ai tool to get started on pitches and identify appropriate reporters. To our surprise, just by adding in a short sentence to the tool, it was able to draft a pitch and provide a proposed subject line. Of course, it’s by no means 100% full-proof and still requires personalization, but at least saves us a little time in the process!
We’ve definitely got our eye on AI, and especially in the press!
Check out a handful of AI reporters we have our pulse on:
Wondering how to leverage ChatGPT and other Gen AI tools to bolster your PR efforts? Check out this quick video from Liza with 3 important tips!
August 31, 2023