New look, who dis? 👀 Say hello to the new and improved Beyond Trending 👋

Many people still think that “branding” is solely about logos, colors, and design. But it’s so much more than that. It’s truly about capturing the essence and ethos of a brand, yes, through visual identity but also through its messaging, language, and values. 

It’s been difficult for me in recent years to talk to clients about the importance of having a strong brand, frankly, because I was embarrassed about our own brand! I felt like a hypocrite because I was not ‘practicing what I preached.’ Our old website was pieced together by a freelancer I hired when the company was months old, it was just me, and I only had a couple hundred dollars to pay her. How far we’ve come since those days…

That’s why this milestone is so important – now in our 4th year in business, I finally for the first time feel that Beyond Trending’s visual look and messaging align with who we are. And it serves as a true reflection of the impressive results that we produce for clients – that we’re a force not to reckon with, not some little no-name shop.

We support clients across the globe. We land top-tier national media placements. And we have a powerhouse crew of contractors and partners. And now, that’s finally reflected. 🙌

While a long time in the making, this rebrand couldn’t have come at a better time because I’ve never been clearer in terms of who we are – and who we are not. We’re raw and gritty, we move fast, we’re humble and honest, creative and agile, and so much more. We don’t compete with big-city agencies because we actually get stuff done – and at a third of the cost. Did I mention that we’re ludicrously honest?  

Beyond Trending is where stories take flight, including our own. ✈️ Stay tuned – as this is just the beginning. 

Onward, 

Liza 

P.S. Huge shout out to the folks at Good Stuff Partners for all of their creative, messaging, and design expertise! We know we weren’t an “easy” client – and we’re grateful for y’all working with us until every last detail was *just right.* Thank you! 👏