Going beyond the latest trending story.
Unmatched and unfiltered.
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We're not about glitz and glamor, we're more raw and gritty. With us, there are no meetings to talk about the next meeting. We're small and nimble which means we move fast and get stuff done - just like a lot of the startups we support. Our culture is strong and the team close-knit, which means you'll have account support you can rely on - not frequent transitions and hand-offs. Lastly, we're not in the volume game and don't take on more than we can chew which means you are our priority and can expect top-notch service, including senior and executive-level strategic support.
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PR agencies often have a bad reputation - and we can understand why, as we've been employees at ones that overpromise and underdeliver; that's why we are ludicrously honest and believe in open communication. We know that successful PR is critically dependent on having a strong, credible and unique story - that's why we speak up to bench-test your claims and challenge your thinking. Isn't that why you hired us?
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Each client is uniquely different which means there should never be a one-size-fits-all approach to PR. Our superpower is building thoughtful, customized, and multi-faceted PR approaches that help each client shine. If you're looking to fit into a specific box, we're not the partners for you!
OUR SERVICES
Where the storytelling magic happens.
Always-on Public Relations
For clients looking for long-term exposure, we are your trusted thought partner. Serving as an extension of your team, we remain in-the-know on all things related to your industry; we pursue rapid response and trending commentary opportunities, serve as the lead for distributing all company news, and identify relevant award opportunities to showcase growth and momentum. We don’t believe in the standard “check the box press release” approach – our sweet spot is proactively and thoughtfully creating stories that drive meaningful change for our clients, as that’s where the real magic happens!
Thought Leadership
For CEOs or executives looking to increase exposure for their personal brand and identity (and thus, their business’), we’re here to build a custom plan for you – one that’s based on the messages you’d like to get across and the audiences you’d like to reach. Whether you’re looking to speak at more events, be a guest on podcasts, or publish thought-provoking op ed’s or bylines, we’ll pursue opportunities that help raise your individual profile and get you in the right rooms (literally and figuratively!). Even better – our stellar team of writers will ghostwrite your long-form writing – and don’t fret, none of that basic ChatGPT language!
Campaigns & Projects
Perhaps you’re launching a new campaign or have a specific announcement you’d like to get out into the world. Our project-based partnerships run for 30-90 days and focus on reaching specific KPIs we set together. Our campaign work also often encompasses building foundational messaging resources to ensure all core messages are clear, engaging, and polished!
Workshops & Training
We love educating audiences about the PR function. We have hosted workshops for startup founders -- by way of venture capital firms and accelerator programs – on topics like PR 101, Media Relations Best Practices, Tactics for Thought Leadership, and more. We have also hosted media training for executive leadership teams to help spokespeople feel confident when speaking to the press, including the ability to navigate tough interviews. Whether you’re part of a corporate company, VC firm, or nonprofit, we’d love to collaborate to build a custom training or workshop for you; let’s ideate together on what provides the most value!
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Our clients say it best.
"We were extremely impressed with Beyond Trending’s media training. It's tough to keep a large group engaged, especially virtually and spanning a 2-day training, but Beyond Trending successfully accomplished that – and they really put us to the test with our mock interviews, which were both challenging and rewarding. I would definitely recommend this training!"
Wendy Garrish
Senior Director of Marketing & Communications
“Beyond Trending helped us amplify our product and feature launches through earned media and secure interviews in notable industry publications and podcasts for timely and reactive topics. They consistently identified new opportunities for us to explore and worked closely with us to fine-tune our narratives. I would definitely recommend them to B2B SaaS companies looking to drive organic visibility and growth.”
Joelle Irvine
Former Director, Brand Marketing
“Beyond Trending exposed us to a targeted audience in the millions and got Beta Boom exposure in top outlets such as Forbes and Yahoo! Finance. If you are looking for a truly personalized, boutique PR experience that delivers, Beyond Trending is it!”
Sergio Paluch
Founding Partner
FEATURED CASE STUDY
Beta Boom.
Beta Boom’s approach to investing is truly unique as it centers underdog founders with lived experience, versus relying on pedigree markers, to solve meaningful problems. Our opportunity came in elevating the inherent biases and broken systems that have crippled progress (as well as missed returns) in the VC industry by showcasing the GP’s investment thesis and the portfolio’s success stories. By leveraging company news as well as proactive storylines, we inserted Beta Boom into VC funding conversations in Yahoo Finance!, Wall Street Journal, ImpactAlpha, Tech Funding News, Femtech Insider, People of Color in Tech, and other top publications.
