Beta Boom
A venture capital model that supports overlooked communities.
Metrics
658M
Potential Impressions
113
Media Placements
$6.1M
Advertising Value Equivalency (AVE)
Opportunity
Strategy
While there are thousands of venture capital firms, Beta Boom’s approach to solving meaningful problems is truly unique — as it centers underdog founders with lived experience versus relying on pedigree markers.
An initial partnership in 2020 focused on showcasing the co-founders’ commitment to funding underserved entrepreneurs by elevating the inherent biases and broken systems that have crippled progress for equity in the VC industry. We leveraged hard news, including the launch of new grant programs, as well as proactive storylines to insert Beta Boom into VC funding conversations to get them in front of potential investors and founders. To do so, we pursued local and national media, written thought leadership pieces, as well as broadcast segments.
Results
Through our initial engagement, we secured 87 placements and 639M impressions including top national publications like Yahoo Finance! and regional outlets like the Salt Lake Tribune. The exposure created a foundational level of awareness and credibility for Beta Boom as a company as well as the Managing Partners on an individual level. We re-engaged in 2024 when Beta Boom secured their second fund to showcase how they are leveraging software solutions to support the fastest growing yet least served populations. In executing the fund announcement, we garnered more than 25 placements in publications like Wall Street Journal, ImpactAlpha, Tech Funding News, Femtech Insider, People of Color in Tech and other top outlets.
We found out about Beyond Trending when we saw what good publicity one of our portfolio companies was getting. We asked the founder to introduce us to Beyond Trending PR, and we were delighted from the very first moment we started working together. Liza and her team took their time to truly understand our story and what made us unique as a business and as founders. They created a very thoughtful and multi-pronged PR plan that was executed with precision rather the typical pray-and-spray methods that other PR agencies employ. The results speak for themselves. Beyond Trending exposed us to a targeted audience numbering in the millions and got Beta Boom exposure in top outlets such as Forbes and Yahoo! Finance. If you are looking for a truly personalized, boutique PR experience that delivers, Beyond Trending is it!
Sergio Paluch
Founding Partner, Beta Boom
PR HIGHLIGHTS
