OjaExpress
Connecting to culture through ethnic foods.
Metrics
262M
Potential Impressions
22
Media Placements
Opportunity
Strategy
OjaExpress isn’t just another food delivery company; they’re the United Nations of groceries! Big box grocery stores only dedicate half an aisle to ethnic foods, which is simply not enough. With a specific focus on cultural foods, we needed to showcase how OjaExpress makes people feel at home, and how they also serve as a resource to small, local grocers who want to expand their reach through online shopping.
To elevate the company’s mission to connect people to culture, we pursued food podcasts and startup press to showcase the CEO’s ethos and drive for starting the company. We also leveraged timely discussions around supply chain issues prompted by COVID to highlight broader gaps in the food delivery industry in order to connect with potential grocery store partners. Lastly, given the company’s focus on expansion across Chicago, we focused on local TV and business media.
Results
Our 6-month project resulted in visibility for OjaExpress in podcasts, grocery and food trade media, as well as local television. The CEO was featured in a cooking segment on one of Chicago’s top tv stations, WGN9, and quoted in startup-focused outlets like Chicago Inno/Chicago Business Journal as well as industry media like Specialty Food and Supermarket Perimeter. The results of our campaign resulted in 262M potential impressions for the company.
PR HIGHLIGHTS
