Sigo Seguros
Combatting the biased auto insurance industry.
Metrics
356M
Potential Impressions
$3.2M
Advertising Value Equivalency (AVE)
Opportunity
Strategy
For Sigo Seguros, an insurtech company focused on serving the Spanish-speaking community, they didn’t want to just help customers secure insurance, they wanted to convey their commitment to offering transparent, reliable, and affordable prices that remove fees and biased rating factors that disproportionately affect minorities.
By leveraging the CEO’s personal connection in witnessing the challenges Spanish speakers face when securing fair insurance, we elevated Sigo Seguros’s mission and competitive differentiation. Through a combination of long-form discussions via podcasts and online features in insurance trade media, we highlighted impactful stories about the concerning role that credit score plays in insurance and why Spanish-speaking communities are so underserved. We also pursued educational pieces with auto insurance tips, placed thought leadership bylines for the CEO and leveraged hard news announcements for partnerships, product launches and funding.
Results
Throughout a 9-month period, Beyond Trending garnered 356M impressions ($3.2M advertising equivalent) across top insurance publications like PropertyCasualty360, Insurance Journal and Digital Insurance, local Texas media like Houston Chronicle and San Antonio Express News, as well as finance press like Benzinga and Yahoo Finance. We supported the company as they launched in Texas, secured and announced $1.5M in seed funding and earned notable awards like being named a “Insurance Innovator for DEI” by PropertyCasualty360 and NU Property & Casualty magazine
PR HIGHLIGHTS
