TrueStopper

The healing benefits of Cannabis.

Metrics

318M

Potential Impressions

35

Media Placements

$2.9M

Advertising Value Equivalency (AVE)

Opportunity

Strategy

The Cannabis industry is ripe for innovation, presenting our team with both an opportunity and a challenge. While new competitors are entering this space daily, many are cutting corners, have unproven healthcare benefits and marketing that’s flashy but not data-driven. Our major opportunity was in dispelling industry myths and educating consumers about the true healthcare benefits of Cannabis and CBD.

In order to secure placements for the company’s founder and CEO as well as the company itself, we leveraged two key differentiators. The first was that TrueStopper's was the first female, black-owned cannabis company in Austin and the other was Dr. K's position as a Doctor of Chiropractic, presenting further credibility to her healthcare knowledge and understanding of pain management. With a new name and brand refresh, we pursued a company re-launch campaign that elevated both of these unique differentiators while educating audiences and myth busting.

Results

Beyond Trending was able to leverage creative tactics to raise awareness around the capabilities and benefits of CBD, while positioning the company’s founder and CEO as a thought leader in the cannabis industry. The TrueStopper's product line was featured across a range of national and regional outlets including Cannabis Radio, Spectrum News, Benzinga and CBD Today, among others. Coverage included bylines, podcast appearances, TV interviews and product features. Within five short months, 35 placements were secured for a company and founder that had zero visibility prior to this PR campaign, resulting in 318M organic impressions.

Beyond Trending helped me publicly launch Austin's first female, Black-owned Cannabis business, making both me and my brand stand out and build credibility. The team really understood the messages that were important to me and provided a stage for me to share them. The hard work really shined through -- and paid off, as my sales have increased 135% since the re-launch! There is no other PR company I would recommend or want to work with!

Dr. Kirsten K. Shepard, LMT, DC
Founder & CEO, TrueStopper